With a long tradition as one of the most luxurious fibers for flooring, wool provides many benefits. Wool is stylish, sustainable, easy to clean, safe, strong and provides value to your home and life.
Stylish
The distinctive beauty of wool is of its natural affinity to accept dye. By locking the color in, wool is dyed in vibrant colors that last, cannot be rubbed off and look good longer. Wool can be woven, tied, or tufted into stylish textures and patterns adding dimension and depth to your room.
Sustainable
Wool, collected from sheep raised and bred in the countryside, takes a fraction of the energy to produce compared to other materials. In addition to decreased production costs, the lifespan of wool flooring is up to five times longer than other options.
Easy to Clean
Due to the lanolin (wool wax), the coating on each fiber wool rugs are stain resistant. This attribute also prevents dirt from becoming embedded into the carpet.
Safe
Because of the high protein and moisture content wool is naturally flame retardant, not allowing flames to spread quickly. The moisture levels also make the wool static-free and enable it to absorb indoor contaminants to help purify the air from harmful gasses.
Strength
Wool fibers are strong enough to bend up to 10,000 times before breaking. The fiber’s natural elasticity allow it to stretch up to 30% more than it’s original length and still bounce back.
Value
The longevity of wool flooring averages out the upfront cost while at the same time providing other energy, health, environmental and care savings.
Enjoy naturally superior qualities of wool in your home.
