Paula Web

Paula Kruetzfeldt

Senior Interior Designer & Lighting Specialist

605-332-4400 ext. 373

Paula enjoyed rearranging her room and painting her furniture as a child. While in high school, she spent her leisure time in floral arranging classes. That passion and instinct led the path to South Dakota State University to study interior design. Paula included business economics minor to give her clients the best of both worlds: design and staying within their budget! 

Paula has designed 100s of projects ranging from residential to commercial. From South Dakota and surrounding states to California and New York, there is no project Paula won’t handle with intense detail and passion.

Paula's Portfolio
About Paula

Paula lives in Sioux Falls with her husband, Ralyn, owner of Kruetzfeldt Construction. A true match made in “industry.” Paula and Ralyn have four children and five grandchildren. Outside of her passion for design, Paula stays connected with her community by working closely with the Ronald McDonald House Charities of SD, Junior League of Sioux Falls, and most recently adopted a horse at HORSEPOWER. And if you can’t find her rearranging furniture, spending time with her family, or giving back, she is singing karaoke with the best of them!

“I pride myself on listening to my clients’ needs and developing a style they express.” Paula ensures her clients’ environments are comfortable, expressive, and unique!

Paula’s design process often starts with an exploratory phase to get to know her clients; who they are, what they enjoy, their style preferences, how they use rooms in their house, and so much more! She enjoys not only building a design schematic that works for her clients but also a relationship. “I have lifelong friends who started as a client. I want the experience to be fun and inspirational for them and me.”

Her design philosophy is to create a space so attractive you can’t possibly take it all in with just one viewing. So whether you missed the accent fabric, the crystal cut chandelier, or the simplistic design of the drawer pulls, she wants you to find more treasures every time you walk into the room. All details are essential to connect, and it’s Paula’s version of connecting the dots! She also strives to help her clients avoid costly mistakes by making good design decisions at the start.

Paula says, ”I’m truly blessed to be in the design industry and am thankful to have had the opportunity to work with so many families and businesses. I look forward to many more projects and to seeing design styles grow and change with new products, features, and ever-evolving trends!”

Design Favorites

• Lighting! Love, love, LOVE what a unique fixture can do to a room!
• Details: decorative trims, the possibilities are endless. Color, fabric, finishes,
flooring and tiles… it’s all expressive!
• Wall Coverings: commercial or residential, bold or subtle,
pattern or metallic… it’s all fabulous!
• Fun adventurous spirits that let you explore their style.
• Unlimited budgets! 

"A HUGE thank you for all your hard work in getting us into our house. We absolutely would not have what we do without your guidance, that was all you!! We love love how it turned out. Thank you, you’re the best!!"
Deb & Gary K.
"I’ve worked with Paula over 20 years through two homes and three remodels. Paula has exceptional listening skills that hone in on exactly what we were trying to achieve with each project. She has the patience and talent to take our vision and bring it to together in a design that reflects our style and polished touches that make it feel like home."
Suzanne V.
"Paula Kruetzfelt is very patient, respectful of my budget, and talented in all types of design. Proud to know and work with her."
Pamela K.