A Family Affair
In a business culture when chain stores and national franchises rein supreme, Montgomery’s Furniture, with its 126 years of experience and five generations of family leadership, is a bit of a novelty (to put it lightly). But, despite its unique status, Montgomery’s success has certainly been no fluke. A combination of pioneering spirit, hard work, and a endless drive to continually improve, cultivated over five generations, have been key ingredients in the business’ longevity.
Montgomery’s Furniture was founded by George H. Montgomery in 1888, a full year before South Dakota would even be admitted for statehood. The original store was opened in Alexandria, South Dakota, but expansion and customer demand eventually led to the opening of stores in Mitchell, Sioux Falls, Madison, and Watertown. Continued success and dedication to their customer base has led to further expansion and renovation in all of the stores, with the current Sioux Falls renovation being the newest and largest of those endeavors.
When he first opened, George had a simple mission to create a furniture store that not only provided the highest quality of products, but that also cultivated a standard of customer service that was second to none. Fifth generation owner Eric Sinclair who, along with his father and mother Clark and Connie Sinclair, and his wife Neala, own and operate the stores in Sioux Falls, Madison, and Watertown, emphasizes that this mantra is just as strong now as it was when his great-great grandfather first opened. “Quality of service has been, in my opinion, a major factor in Montgomery’s 126 year success. We have very high expectations for our product and our brand, and we personally play a role in almost all processes from start to finish.” Sinclair also emphasizes that the “Family Atmosphere” at Montgomery’s extends well beyond the ownership. “We’re distinctly aware that Montgomery’s success is a direct correlation to the many quality employees we have at each of our stores and also to the loyal customers and community base that’s been cultivated throughout the years. We wouldn’t be where we are without these groups and individuals and it’s our commitment that they all feel welcomed into the Montgomery’s Family.”